New Yorkers have been seeing calorie counts on menus since 2009. But has anyone stopped to consider how effective this law has been on influencing consumer choice?
A new study by the American Journal of Public Health shows that providing McDonald’s customers with flyers about how many calories they should eat in a meal or day when calorie counts were available on the menu made no significant difference in what they ordered. Women ordered meals with 27% more calories than recommended, while men ate 11% more - regardless of whether or not they received a flyer.
What does this tell us? Maybe the issue is simply their location - fast food chains have not done much in the last decade to improve their offerings. But perhaps it would be better to look at calories as the problem. Menus offering exercise times instead of calories have been shown to be more effective in reducing calorie intake, although they are far less exact.
Do you pay attention to calorie counts when you go out to eat? How can this system be improved? Sound off in the comments!
When I am hungry I will eat and don’t give a lot of attention to calorie counting.